Killer Web Content: Make the Sale, Deliver the Service, Build the Brand | 
 enlarge | Author: Gerry Mcgovern
Publisher: A&C Black
Category: Book
List Price: $24.95
Buy New: $14.21
You Save: $10.74 (43%)
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Rating:  26 reviews
Sales Rank: 23035
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 1.1
Dimensions (in): 9.2 x 6.7 x 0.6
ISBN: 071367704X
Dewey Decimal Number: 070.57973
EAN: 9780713677041
ASIN: 071367704X
Publication Date: September 1, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20090107232017T
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Product Description
"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private."-Bev Godwin, director of FirstGov.gov Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters. Gerry McGovern (www.gerrymcgovern.com) is managing partner at a consultancy that focuses on maximizing value from web content.
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| Customer Reviews: Read 21 more reviews...
Read this book if you want your site to make $$$ December 22, 2008
You're not going to read another book like this. McGovern speaks to US..NOW. As web site owners and ultimate editors, it's up to US to create websites that works. In one short reading, I guarantee that you will know MORE than the people who run your website and you probably will have a thing or 2 to teach them. Gerry presents his case in such a logical-common sense method that after a few chapters I "got it" and felt like someone was letting me in on a big web secret. As a small full service business coach, I've recommended Killer Web Content to my clients and the ones who followed McGovern's principles are making BOAT loads of money. Thanks Gerry! You're a true champion of the folks that are ultimately responsible for their websites.
Librazo August 8, 2008
0 out of 1 found this review helpful
Un libro de facil lectura y que te abre la mente, para el desarrollador comun como yo.
 Excellent Resource for Writing Web Content July 18, 2008
0 out of 1 found this review helpful
McGovern illustrates strategies for creating more impactful web content without boring the reader to death. The advice is practical, easy to follow, and timely. I have been very satisfied with this purchase.
Oh, so simple. Oh, so complicated. Oh, so absolutely worthwhile.... June 17, 2008
1 out of 1 found this review helpful
Gerry McGovern's "Killer Web Content" *seems* to be a primer about writing "killer content." And it is. He talks about simple ideas (e.g., "killer, not filler," or, on the Net, "in self-service mode, people go on gut instinct") in simple sentences, with lots of words in red so you get the idea. Then you put those ideas all together and think about them. And *then* you start looking at websites created from the grad school universe by professionals, all too often FOR PROFESSIONALS, that leave you - us - Everyman - frustrated or even amused (and that is not the intent). Ah, the epiphany: you realize that too many people are getting paid too much money when they have no idea how to talk to us: the folks who are surfing at 2AM in hotel rooms, trying to learn something for tomorrow's presentation to the Executive Committee. Obviously McGovern has practiced medicine: you listen to the patient, and the patient will tell you what the problem is. You listen to the customer, and the customer will tell you what she needs to hear. You listen to your children, etc.
Of course, the devil is in the details. Would that there were a standard operating procedure to ferret out the words that each of us wants to hear. Then we could fire Sales and Marketing - all they do is get us folks in Technology and Operations into trouble, right? Nope, says McGovern, you have to talk to people, relate to them, listen to them, hear what they say, abstract the content, try it out on your site. Each word is a hypothesis: true or false. Does it work? Does it bring people? You measure, you re-frame, you redesign, you re-relate. Surely it must be easier than this! All Jeff Bezos did is slap some stuff onto a website, and look at him! Right? McGovern just smiles, probably lifts a Guinness - he hints at his pleasure in Ireland - and, secure in the knowledge that you'll reread his book, just goes on about his business, writing and consulting.
Oh, it seems so simple. Oh, it's not really that complicated. Oh, it is so, so worthwhile. Read the book carefully.
David Block MD, PhD
Editor & Publisher, "The RoadeWarrior: every consultant's ezine"
www.roadewarrior.com
david@roadewarrior.com
Excellent Resource June 4, 2008
I purchased this book specifically to read more about the process for researching usability issues. I am not a market researcher, but I am a web developer who understands SEO, basic usability issues and general web practices. I found this book to be well-written, simple to understand and it provides a pretty good map for researching your web audience. I have actually read it twice now, finding even more the second time around.
I highly recommend this book, I still use it as a resource as I learn more about market research, something I don't particularly care for, but that is essential to my success as a brand manager and web developer.
Gerry is a genius.
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