Truth About Email Marketing, The | 
 enlarge | Author: Simms Jenkins
Publisher: QUE
Category: EBooks
List Price: $14.99
Buy New: $9.99
You Save: $5.00 (33%)
Rating:  7 reviews
Sales Rank: 30336
Format: Kindle Book
Media: Kindle Edition
Edition: 1
Number Of Items: 1
Pages: 224
Dewey Decimal Number: 658.872
ASIN: B001JNJDKU
Publication Date: October 22, 2008
Availability: Usually ships in 24 hours
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Product Description
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Everything you must know to utilize email marketing in your corporation or small business! - The truth about recession-proofing your business with email marketing
- The truth about measuring results and improving promotional and newsletter campaigns
- The truth about email marketing versus spam
This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.
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| Customer Reviews: Read 2 more reviews...
Easy to read yet powerful thoughts November 18, 2008
I found this book to be very thoughtful specific to the email marketing space. From beginning to end it's logically stated and proven. His examples are endless and really get you thinking. It's on my recommended books to read for anyone wanting to get started or take their email mktg to the next level.
 GOOD SUPPORT TO MAIL CAMPAIGN October 30, 2008
Not many practise examples . However very good in terms of marketing & promotion .
Quick, Easy and On Target!!! - Great Read.. October 17, 2008
1 out of 1 found this review helpful
If you are looking for the "success guide" in email marketing this book covers it all. From Spam Compliance to ROI the Truths, all are highly relevant and easy to follow.
The Truth About Email Marketing October 9, 2008
1 out of 1 found this review helpful
When someone mentions email marketing the first thing that tends to pop into our head is spam. We all hate spam and are inundated with spam on a daily basis. Just the notion of becoming an email marketing expert is offensive.
With this said, like me, you probably have a variety of email newsletters or company updates that come to your inbox everyday. Often they are full of valuable information, tips, discounts, etc. Moreover, they are extremely convenient. Really these newsletters and company updates hey are just about the furthest thing from spam.
This is what true email marketing is about: building newsletters and company updates that are useful to those who want to receive them. The Truth about Email Marketing not only gives some tips about how to send great content but also how to make sure that these important resources aren't at all spam-like and that only those who want the information receives it.
a must read for everyone entering (or thinking about entering) the email marketing space September 29, 2008
1 out of 1 found this review helpful
this is a phenomonal resource and a must read for everyone currently in or entering this space. I would recommend this to everyone and I have actually purchased extra copies of thisbook to give away.
A great book to have on the shelf.. Easy read, wonderful resource. I can't say enough.
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