Authors: Andreas Ramos, Stephanie Cota
Publisher: McGraw-Hill Osborne Media
Category: Book

List Price: ~~$24.99~~
Buy New: $12.30
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Rating: 4.0 out of 5 stars

2 reviews
Sales Rank: 251677

Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 7.3 x 0.7

ISBN: 0071597336
Dewey Decimal Number: 658.872
EAN: 9780071597333
ASIN: 0071597336

Publication Date: October 27, 2008
Availability: Usually ships in 1-2 business days

Also Available In:

•	Kindle Edition - Search Engine Marketing

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Editorial Reviews:

Product Description

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.�

Track and measure both digital and traditional marketing with analytics
Define and use KPIs to manage campaigns and channels for maximum profitability
Employ SEO strategies to increase leads, conversions, and sales
Understand how website architecture, keywords, tags, and sitemaps affect search results
Use PPC to place ads in search engines, radio, TV, and newspapers
Get hands-on strategies for maximizing Google Analytics and Google AdWords

Customer Reviews:

3 out of 5 stars

Some good basic information December 7, 2008
I found a number of good references to websites that were useful.

Good general down-to-Earth advice to get you going and maybe 40% of the way along.

In reality the book, if it does nothing else, lets you know that SEO is NOT something that you will master after reading this or any other books. Good SEO comes with practise and more practise and hard work - lots of it. Oh! and more practise.

Don't expect this book to make you good at SEO but expect it to open the door for you and allow you to take the first step along the path.

5 out of 5 stars

They've done it AGAIN! Outstanding! November 13, 2008
Search Engine Marketing

This team provides us with simply terrific guidance in the ways of the web - success will follow if you read this book as I and other have and do.

Order now and see the results.

Jeannine Athas
Chair, SDForum, International SIG
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