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Made to Stick: Why Some Ideas Survive and Others Die | 
 enlarge | Authors: Chip Heath, Dan Heath
Publisher: Random House
Category: Book
List Price: $25.00
Buy New: $13.00
You Save: $12.00 (48%)
New (69) Used (45) Collectible (7) from $12.46
Rating:  238 reviews
Sales Rank: 255
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 0.8
Dimensions (in): 8.2 x 5.6 x 1.3
ISBN: 1400064287
Dewey Decimal Number: 302.13
EAN: 9781400064281
ASIN: 1400064287
Publication Date: January 2, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
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| Customer Reviews: Read 233 more reviews...
 Make Room on Your Shelf for this Book January 1, 2009
This is a terrific book on how to turn your drab message into something that will stick, turn viral, generate enthusiastic support and generally turn into action. The six tenets - simple, unexpected, concrete, credible, emotional and storytelling - are straightforward and easy to implement right away.
There are practical insights a-plenty in this book. I like the advice to not spend too much time trying to tell your story with statistics, but to focus on the implications of the statistics rather than the actual numbers. I also like the advice about adding details to stories, even irrelevant details, because it has a subtle impact on helping people visualize your story and retain it.
My main quibble with this book is its tone. It's often written in rushed voices, like a fast-talking auctioneer trying to sell you something without allowing careful inspection of the merchandise. In this regard, it feel a little like a pop psychology book, and it borrows heavily from its own lessons, telling stories and using emotional language to make its point. However, the brothers Heath have compiled a mountain of research, anecdotes and examples that lend credibility to their framework.
In the end the book is successful in communicating its points persuasively. Any communications profesional should make sure there's a space on their shelf for Made to Stick.
Best Marketing Book I Have Read in Recent Times December 31, 2008
This is great marketing information, inclusive of tangible examples.
Each year I set a goal of reading a book each week--this year having doubled back to re-read Made to Stick because it a just that great!
I look forward to reading more from the Heath Brothers.
An Informative Guide and Reference December 27, 2008
Keeping it simple really keeps people tuned-in. Authors and brothers, Dan and Chip Heath break down the common factors that keep some ideas around for years and leave others out on the street. Primarily a book on effective communication, Made to Stick, is a valuable, easy and fun read drawing on examples and years of research by the authors.
SUCCES - Simple, Unexpected, Concrete, Credible, Emotion and Stories are the common factors which make certain ideas stand out. Urban legends, for example, are simple, full of detail and unexpected events. Made to Stick investigates case studies from business, teaching, advertising and sports throughout the book while discussing concepts such as Gap Theory, to demonstrate how certain ideas inspire attention and interest.
 Excellent Book! December 22, 2008
This is a complement book for The Back of the Napkin,
You have to read this first then polish it with the Back of the Napkin,
Rich of great examples,,
But if only there are few pictures to back it up..
Great Concepts December 8, 2008
Really enjoyed this book. Concepts are great and the examples illustrated the concepts very well. If you want to learn the keys to communicating concepts or ideas model the steps from Made to Stick. It stays in my library.
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